Smith & Wesson has announced its first-ever direct-to-consumer virtual event on March 15, 2021 at 8 p.m. EDT. This event will give viewers a behind-the-scenes look at the 169-year-old company, a new branding unveiling, and new product announcements. Smith & Wesson fans are invited to tune in to hear directly from Smith & Wesson President and CEO Mark Smith, brand ambassadors and other members of the Smith & Wesson team.
“With the cancellation of many regularly attended trade shows and events in 2020 and early 2021, we wanted to find ways to connect with our consumers in this new virtual world,” said Kyle Tengwall, vice president of marketing. We’re excited to be able to share the latest company news with viewers and connect with customers in ways we’ve never done in the past.”
The 2021 Smith & Wesson Virtual Event is open for pre-registration here.