$20 Million Milestone for MidwayUSA's NRA Round-Up Program

Since 1992, MidwayUSA has asked customers to “round up” the total of each order and donate the change to the NRA Institute for Legislative Action.

by posted on July 9, 2021
Nra Roundup

Since 1992, MidwayUSA has asked customers to “round up” the total of each order and donate the change to the NRA Institute for Legislative Action. These donations have provided essential support for activities in support of gun owners rights. 

On July 6, 2021, the program reached a milestone, surpassing the $20 million mark in customer contributions.

Larry Potterfield, MidwayUSA founder and executive chairman, gives credit to the company’s loyal customers for the success of the Round-Up program. “It’s important to note this isn’t money from the Potterfield family,” said Larry. “It’s from customers who recognize we need a strong NRA fighting for us, and they want to help.”

"For nearly three decades the Potterfields, their staff, and the dedicated customers of MidwayUSA have provided an unprecedented level of support to NRA-ILA and our mission to protect Americans’ Second Amendment rights,” said Jason Ouimet, NRA-ILA executive director. “The years ahead promise to be filled with nonstop attacks on those rights, and thanks to the funds raised through the Round-Up program we'll be able to face them head on."

Matt Fleming, president and CEO of MidwayUSA, stressed the importance of having a strong NRA. “We are constantly having to defend our second amendment right to keep and bear arms, and the NRA is the foremost guardian of that right,” said Fleming. “Our customers recognize this and show their support by rounding up.”

Customer contributions to the NRA Round-Up are placed in the NRA National Endowment for the Protection of the Second Amendment. Five percent of the fund is available annually to help protect the Second Amendment at the local, state, and national level.

About MidwayUSA: Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For 44 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

 

Latest

Rao Kids Safety Hornady Rapid Safe Keypad Vault
Rao Kids Safety Hornady Rapid Safe Keypad Vault

3 More Ways for Parents to Reinforce Gun Safety in the Home

Have kids and guns? Don't be passive. Do your part so your children are safe in and out of your home. 

Direct Impingement and Gas Piston ARs: What’s the Difference?

AR-15s are cycled in two primary ways: direct impingement and gas piston. What’s the difference, and which one is for you?

The Armed Citizen® November 1, 2024

A woman came face to face with a home intruder in the middle of the night. It did not go well for him.

12 Tips for Staying Safe When You’re Out and About

Adopt these 12 simple strategies for improving your personal safety in everyday life.

DIVA WOW Sponsors Beginner Shotgun Clinic and Ladies Open at NSCA Nationals

The DIVA Women Outdoors Worldwide sisterhood hosted the event for the fifth consecutive year, introducing 90 new shooters to the art of sporting clays in the sold-out clinic.

10 New Guns to Watch for in 2025

Here are a few of the new guns on their way to the market.

Women's Interests



Get the best of NRA Women delivered to your inbox.